Monitoring traffic numbers at key points in a the town centre can help build a picture of trends over time.
Accurately assessing customer footfall patterns is vital for councils and town centre managers to thoroughly understanding how a town centre is being used. It establishes the impact of traffic congestion on town centre footfall, pinch times, etc,
The sort of data you can expect from the Nomad web based data analysis system includes year-on-year trends, changes relative to the previous month, the busiest day of the month, the busiest time of the day and comparison of footfall in different areas.
“Footfall doesn’t just measure people, it measures a town centre’s ability to satisfy customer and visitor needs and expectations”.
Monitoring people’s movements within a town centre provides key data to inform future decisions aimed at improving the centre.